With more than 60 years of presence on the globe, TNT Mercúrio participated do XX International Supply Chain Forum and Expo Logística 2014 exposing the case “Challenge of Transport in Large Events”, and shared a little of its history.
TNT consolidated itself as the largest fractional cargo company for the second consecutive year. The organization, which operates in 220 countries, has 7.500 employees, 2.500 own vehicles and more than 1.500 outsourced fleet vehicles, and currently directs services to also serve the SME client that works with small loads, without ceasing to close partnerships with large companies to different logistics challenges, such as the logistics chains of shopping centers and the apparel sector, for example, which are of great added value in its portfolio.
During the Forum, TNT Mercúrio presented a business case developed in partnership with Ambev, which consisted of delivering all the merchandising material for the Brahma and Budweiser brands to the stadiums in the 12 cities that hosted the 2014 World Cup. The operation took 25 days. About the company's innovations and current challenges, we talked to Leandro Soares, Sales Manager.
How did you face the challenge of delivering Ambev's promotional material during the World Cup games in such a tight time frame?
The entire operation was closed, planned and executed in 25 days. I can say that the biggest challenge was the delivery of customized materials, such as the decorative cups. For each game, the cup carried the flag of the countries that were playing, so it was a specific commodity for each game.
The challenge got even more interesting in the quarterfinals, as once the games were defined, the industry had to produce quickly, and we at TNT had to process, collect and distribute all the materials just some hours before the game. When the last game was defined, there were only 48 hours left for the entire operation to take place.
What was the critical success factor for the operation between TNT and Ambev?
The entire logistics chain involved had to act in an integrated manner. Thus, commitment and understanding of the urgency of the cargo were pointed out by Ambev as the factors responsible for the success of the operation, which involved everything from freezers brought from Ukraine to glasses produced 48 hours before the game in São Paulo. Success was attributed, above all, to the involvement of people, which is in line with our global positioning: TNT, the people network.
What did TNT implement as an innovation in logistics during 2014?
We have developed the TNT Radar Mobile application. Through it, the client can monitor everything by cell phone, as the app gathers all supply chain information. In this way, from the industry, to the intermediary or the receiver can download the application and, using the invoice and tracking number, do all the track from factory.
What is your opinion about the Expo.Logistics this year?
It was very productive, because we were able to invite clients and prospects to get to know our brand and services better. Expose the brand in a market that grows every day was also one of the reasons that led us to participate. The public is of a high level, formed by managers and decision makers, it is a networking environment that makes the difference. In addition, we were also honored with the ILOS Award, we were the only carrier to win the award. All other players are logistics operators.
