Millions of children around the world woke up today and had their faces lit up when they found the gift left by Santa Claus.
Little do they know about the Herculean work that has taken place in recent months at their factory, located at the ends of the Earth, to make the production of these toys possible.
Nor can they imagine (in fact, some of them really try) the difficulty of making hundreds of millions of deliveries in such a short space of time, relying only on a sleigh and nine flying reindeer.
Deliveries that need to be carried out all in one night, with a narrow time window (children need to be sleeping) and without “failures”.
Only perfect orders are accepted!
It is indeed the largest and most spectacular logistics job in the world. Some adults stop believing in Santa Claus. In the logistics area, I meet them daily!
Congratulations to all the Santa Clauses who have worked so hard over the last few months and have somehow contributed to seeing faces lit up this morning!
Merry Christmas!
Leonardo Julianelli
https://ilos.com.brManaging Partner of ILOS. Graduated in Production Engineering from EE/UFRJ, he holds a Master's degree in Business Administration from COPPEAD/UFRJ with an extension at EM Lyon, France, and a PhD in Production Engineering from COPPE/UFRJ. He has published numerous articles in periodicals and specialized magazines, and is one of the authors of the book: "Sales Forecasting: Organizational Processes & Qualitative and Quantitative Methods". His research areas are: Demand Planning, Customer Service in the Logistics Process, and Operations Planning. He worked for 8 years at CEL-COPPEAD/UFRJ, helping to organize the Logistics Education area. In consulting, he has carried out several projects in the area of logistics, such as Diagnosis and Master Plan, Sales Forecasting, Inventory Management, Demand Planning, and Training Plan in companies such as Abbott, Braskem, Nitriflex, Petrobras, Promon IP, Vale, Natura, Jequiti, among others. As a professor, he taught classes at companies such as Coca-Cola, Souza Cruz, ThyssenKrupp, Votorantim, Carrefour, Petrobras, Vale, Via Varejo, Furukawa, Monsanto, Natura, Ambev, BR Distribuidora, ABM, International Paper, Pepsico, Boehringer, Metrô Rio, Novelis, Sony, GVT, SBF, Silimed, Bettanin, Caramuru, CSN, Libra, Schlumberger, Schneider, FCA, Boticário, Usiminas, Bayer, ESG, Kimberly Clark, and Transpetro, among others.
