ILOS supports logistics operators in assessing potential market and growth opportunities.
A large national logistics operator was in the process of structuring a new, independent business area specializing in offering specific logistics services. In this context, the company needed to develop a clearer vision of the market potential of this new venture, the competitive landscape, possible barriers to entry, and the most promising opportunities for operation.
To support this initiative, ILOS structured its own methodology based on data analysis to estimate the size of the potential market and identify the captureable demand volume for the services under evaluation. The project also included analyses of the positioning of the main competitors, the most attractive economic sectors for each type of service, and a preliminary assessment of the possible impacts of tax reform on the competitiveness and viability of the new operation.
As a result, the company gained a structured vision of the market potential of the new business area, the competitive profile of the sector, and the priority segments for operation, in addition to a better understanding of the possible positive impacts of tax reform on the planned business model.
project type
- Market analysis
Segment
- logistic services
ILOS's market intelligence has directed a new business opportunity towards a major Logistics Operator.
Challenge
A national logistics operator was structuring a new business area and needed to assess market potential, competitor profile, and opportunities for action. They sought consulting services from ILOS to guide them in this new challenge.
ILOS solution
ILOS structured a methodology to assess the potential market for the new business being developed by the logistics operator. In addition to quantifying opportunities, ILOS evaluated the competition, identified the most attractive sectors, and analyzed the impacts of tax reform on the future business.
- Analysis of the estimated tax benefits with the new CD
- Definition of areas to be served by the eventual distribution center in Minas Gerais.
- Sizing the necessary capacities in each scenario.
Results
With the consulting services provided by ILOS, the logistics operator gained a clear vision of the potential market it wished to develop. It identified priority segments and the necessary competitive positioning that guided the development of the new business.
- ILOS conducted realistic estimates of the tax benefits that could be captured, identifying that these gains were below the client's expectations.
- Recommendation not to open a new distribution center in Minas Gerais.
