The function of planning is to reduce the uncertainties present in the day-to-day of companies, and in the case of demand planning this means reducing the difference between forecast sales and actual sales. The mismatch between the demand plan and sales generate costs, which is why it is essential to have a team dedicated to forecasting sales in the long and short term. Good demand planning has several advantages in different areas and activities carried out in business everyday life, and in this post we are going to talk about some of these impacts in the areas of production, logistics and marketing.
Knowing how much will be sold and when sales will be made, the operations team can plan production, adjusting the schedule to the future need for products, in addition to optimizing the machinery maintenance schedule without leading to a lack of stock in the chain. With an accurate forecast, it is also possible to optimize safety stock and raw material supply.
For the logistics team, having visibility of the need for products at the end is essential to give greater visibility of demand to transport providers and reduce the hiring of emergency freight, reducing transport costs and reducing safety stock. In addition to these advantages, a good long-term forecast enables better planning of the logistics network.
The marketing team is responsible for the perception of the brand by customers, in this sense the greater visibility of demand provides strategic insights that lead to opportunities for commercial leverage, in addition to being able to improve the perception of the market due to the superior level of service achieved through forecasting quality sales. Another great advantage generated by demand planning is the visibility of product life cycles, enabling the marketing team to make assertive decisions about discontinuing and launching products.
Do you want to know more about demand planning and how it can improve your company's reality? Enroll in our Collaborative Demand Planning course through the link below:
https://ilos.com.br/web/cursos/cursos-de-atualizacao/planejamento-colaborativo-da-demanda/
daniel green
Part of the ILOS team since 2017, with experience in Logistics and Supply Chain projects in the basic industry, telecommunications, food and beverage, cosmetics and retail sectors. Experience with the development of logistics network redesign projects, design and implementation of a carrier contracting strategy and implementation of an inventory policy.
