Creating supply chain strategies for highly innovative companies
We know that, in a competitive environment, companies must innovate to survive; however, it is not uncommon to see the operational conflicts that arise with […]
Product portfolio rationalization
In the field of marketing, it is recognized that offering a variety of products is necessary to increase the performance of a company, as this […]
Transport contracting practices in consumer goods companies in Brazil
A recent survey carried out by ILOS with large manufacturers of consumer goods in Brazil indicates that around 20% of companies […]
Disruption: why are there products missing from the shelves?
In times of crisis, when companies' sales volumes drop and targets are not met, the climate in organizations […]
Organization of information for forecasting sales in the consumer goods industry
The organization of information is a critical factor for a good sales forecast in the high-end consumer goods industry […]
Rupture: the consumer does not forgive
Whenever organizations are faced with a new trend in the market, there is a risk of a misinterpretation of the true […]
Impact of the economic crisis on demand: how to improve sales forecasting?
The deepening of the economic crisis, evidenced by the 1,7% GDP contraction data in the third quarter of 2015, is directly hitting […]
RTM Operations
In yesterday's post, consultant Beatris Huber discussed how implementing a Routes-To-Market (RTM) strategy can provide significant […]
Routes-to-market as a competitive advantage for consumer goods companies
You can have the best product or service in the world, but it won't work if you don't make it available to the right customers. […]
BENCHMARK SURVEY - DISTRIBUTION SERVICE 2013 - PART 1
The first part of this article presents an analysis of the economic scenario, which conditions the behavior of agents that are part of supply chains […]
SUPPLY STRATEGIES IN FASHION RETAIL
Large fashion retail companies have been driving their sales growth in recent years by expanding their store network. […]
BENCHMARK SURVEY 2011 – DISTRIBUTION SERVICE (PART 2)
The objective of the article is to show the results of the Benchmark Research – Distribution Service, conducted periodically, since 1994, by ILOS[1], about […]
