Cost of serving: an analysis to leverage the profitability of supply chains
Recognizing and responding to customer needs is becoming increasingly important to thriving supply chains. But […]
The Whale Curve and Customer Profitability Calculation
You probably know how to list the customers that bring in the most revenue for your company. But do you know which customers are […]
The cost of serving and customer abandonment
Have you ever wondered if every customer your business serves generates a profit? The operational difficulties to meet the needs of […]
RTM Operations
In yesterday's post, consultant Beatris Huber discussed how implementing a Routes-To-Market (RTM) strategy can provide significant […]
Routes-to-market as a competitive advantage for consumer goods companies
You can have the best product or service in the world, but it won't work if you don't make it available to the right customers. […]
COST OF SERVICE: A METHODOLOGY FOR CALCULATING CUSTOMER PROFITABILITY – PART 2
In Part 1 of this work, the initial topics that contained the main motivations for structuring a process of analysis […]
COST OF SERVICE: A METHODOLOGY FOR CALCULATING CUSTOMER PROFITABILITY – PART 1
This article aims to present a methodology for analyzing the profitability of customers based on the analysis of the cost of […]
