Cost to Serve (CTS) – What is it? Why should I use it? How to calculate? What are the main mistakes?
The cost to serve (Cost to Serve – CTS) is a methodology that allows you to calculate the total cost of serving a customer, […]
Customer Segmentation and Customer Lifetime Value (CLV)
Customer segmentation is an essential strategy in logistics operations, allowing you to optimize the delivery of products and services and properly direct […]
Fill Rate: Importance and strategies to improve the indicator
The Fill Rate indicator is an important metric in distribution logistics and has a few different types of measurement that can generate […]
Cost of serving: an analysis to leverage the profitability of supply chains
Recognizing and responding to customer needs is becoming increasingly important to thriving supply chains. But […]
Logistic innovations as an e-commerce strategy to boost sales in high seasonal demand
The end of the year is traditionally characterized by increased consumer demand, driven by two main events: Black Friday and Christmas. […]
The importance of the Omnichannel strategy in the post-pandemic
Since the COVID-19 pandemic, there has been an exponential increase in online shopping, which has triggered a huge acceleration in the digital transformation […]
How to know how serious the rupture is for your business?
The calculation of the size of the safety stock that a company must have is built from the balance of the […]
Amazon Style and the Customer Centric Culture
A pioneer in e-commerce, starting to sell products online in the 90s, Amazon made the opposite move […]
The Whale Curve and Customer Profitability Calculation
You probably know how to list the customers that bring in the most revenue for your company. But do you know which customers are […]
E-commerce, new retail and the importance of the Supply Chain
We have been hearing about the growth of e-commerce and online sales for some time now, which represent an ever-increasing share […]
Permanent changes in consumer habits after the crisis
We live in a phase of the Covid-19 pandemic in which the population gradually returns to some activities and, fortunately, medicine advances […]
The challenges of e-grocery for companies
As I mentioned in the previous post, the increase in online shopping for supermarkets during the period of social isolation was remarkable. It is like […]
