Can a lack of hot-desire products be good for marketing?
One of the main fronts analyzed when measuring the quality of a company’s logistics service is the availability of its products […]
Portfolio Management: Complexity and risks in launching products
We have seen, in recent years, a clear growth movement in the number of products offered by companies, SKUs have been created with different combinations of […]
transporting air
For every product I look at, I see opportunities to increase logistical efficiency. Take this test: open a cardboard […]
job to be done
The new world of the digital age, more globalized and more virtual, is marked by an intensification of multidirectional information flows and […]
Launching new products: Always a big challenge in SCM
In recent decades, we have seen the pace of launching of new products by companies accelerate, making the life cycle become […]
