The world around us is becoming digital in plain sight. The word “analog” has faded over time and paper is no longer the undisputed reading platform. Indeed, digital is transforming the world around us. Work, our lives and business models did not go unpunished in this transformation.
In this sense, we also observe a metamorphosis in the Supply Chain that is making the, in principle, unattainable dream of obtaining a perfect marriage between the “end-to-end” flows of information, physical and financial, more and more plausible. All this being made possible by an arsenal of technologies, hard and soft, many of them disruptive, which enable levels of productivity, precision and services at levels until recently unimaginable.
For about two decades we have been feeling, in a significant way, the disruptive impacts of technology that have been unleashed since the emergence of e-commerce, challenging traditional retail stores, until more recently those related to connecting hardware via the internet, or even others that are making process automation cheaper. This phenomenon has implied changes in the architecture of Supply Chains and in the very definition of work.
The change in the profile of the professional, necessary for these new times, has been driven to meet the demands of the new practices that are being adopted to serve the market, such as delivery services of "last mile” to the customer's home; and service in physical stores, which are increasingly becoming a convenience space to stimulate the conversion rate (in purchases) of potential consumers who transit through attractive product “displays”. Omnichannel is a reflection of “women empowerment” of the final consumer who decides the means of purchase, payment, receipt and return. And as a king, he demands a differentiated treatment in attendance, which requires more technologically and interpersonally qualified professionals.
Imagine what is happening with Uber compared to traditional taxis! We observed a clear improvement in the attributes of these professionals, with better working conditions and remuneration. Reports from TruckPad (the truck drivers' Uber) reinforce the finding of greater professionalism of its associated truck drivers, compared to the self-employed in the market in general.
It is interesting to note that the digital transformation can be an inducer of sophistication both for clients and for the profile of the professionals involved, boosting the prosperity of society as a whole.
