In the first half of the 4st century, we are on board of a technological revolution that will transform the job market. The impacts of transformations are still difficult to measure, however, according to research by Dell's Institute for the Future, thanks to the 2030th Industrial Revolution, by 85, approximately XNUMX% of professions will be new, that is, they still do not exist in today's world.
With the development of Industry 4.0, a growing number of professions can easily be replaced by digital technologies, and Uber has been a solution for millions of people, including in emerging countries like Brazil, which, amidst the economic crisis, reached high levels of unemployment.
The platform has a business model based on crowdsourcing, a combination of the words crowd (crowd) and outsourcing (outsourcing), which is nothing more than the collective construction of solutions that benefit everyone, therefore being a type of collective outsourcing, according to Endeavor. In this context, Uber was launched in 2009, being one of the first companies to draw attention to this model, and Uberization has therefore become a fashionable term with regard to the labor market and new labor relations.
Figures 1 : Uber
Another concept often associated with the term is the “Sharing Economy”, which exemplifies disruptive business models, involving collaborative consumption between people through innovative businesses. It can also be associated with a peer-to-peer marketplace called the Peer to Peer (P2P) Platform, where we can all share and receive resources like a ride (Uber), a hosting (Airbnb), traffic information, such as accidents, road irregularities and electronic inspection (Waze) or construction of content in a virtual encyclopedia (Wikipedia).
Within this global context, cargo transport logistics is beginning to adapt to the new market model. Uber itself launched in the United States, in 2017, the Uber Freight, an application that connects truck drivers to companies that want to transport their goods, and is already expanding across Europe, in countries such as the Netherlands and Germany. When we look at the Brazilian market, we also find a number of companies that seek to become the “uber for truck drivers”, such as Shipping Brass, truckpad and Position X, the latter being mentioned by the NY Times as one of the next unicorns, among a list of 50 startups. Since the term unicorns is designated for start-ups that manage to reach a valuation of 1 billion dollars, as explained in previous post from the ILOS blog.
Figures 2: Application Cargo X
In addition, crowdshipping, a concept of urban deliveries carried out by common individuals, is also emerging, which is transforming Last Mile B2C (Business to Customer) logistics, a subject that will be discussed in more detail during the XXV International Supply Chain Forum, from September 23 to 25, 2019, in São Paulo.
This new concept appears in the face of increasing urbanization and double-digit growth in global e-commerce, with 12% in Brazil between 2017 and 2018, according to the Webshoppers 39 report by Ebit. The increase in urban traffic has grown exponentially, causing many negative consequences, and on the other hand, the development of sustainable urban communities makes the challenge of Last Mile delivery logistics even more difficult, requiring a significant reduction in traffic, pollution and emission of greenhouse gases.
Figures 3: E-Commerce Growth Graph – Online Sales Revenue R$ Billions. Source: Webshoppers 39 EBIT Report
In the Brazilian market, some applications have already emerged with this model of collaborative economy, enabling delivery with short deadlines, increasingly demanded by consumers. A good example is the I deliver, a platform that mediates the use of ordinary citizens, on foot, by bicycle or in their own means of transport, to carry out deliveries. The app connects the urban distribution demand to a community of independent couriers, who offer a 24/XNUMX alternative.
Figures 4 : I Deliver
In this Last Mile model, there is a logic of choosing the delivery person, often by the shortest route to be taken, and because they are shorter distances, they can be carried out through less polluting means of locomotion, and thus, it is expected to reduce the impacts urban mobility and the environment. Crowdshipping emerges, therefore, as an important alternative for building a collaborative and more sustainable urban logistics.
Sources:
Institute For the Future – Dell
Future unicorn startups billion dollar companies
bruna basile
He worked for more than 2 years in the management of the Logistics and Supply Chain project at Lojas Americanas, one of the largest retailers in Brazil. He managed projects from development to implementation in the 4 Distribution Centers, focused on transportation, inventory reduction, service level improvement and cost reduction. He led the development of a production line optimization model at one of the world's leading pharmaceutical companies. In consultancy, he carried out projects to develop solutions for inventory reduction, such as postponement and revision of the inventory policy, in addition to reducing stock out in retailers, developing a dashboard of order cycle control indicators and structuring the S&OP process, in companies such as Embraco, Coca Cola Brasil, Eudora (Grupo Boticário) and Silimed.
